The latest “in” thing for brands is the pop-up shop. The thrill of a vanishing space that you must find first, or miss out forever. My favorite artist, who uses paint and pens, not words and bars, is taking his brand Rockwell on the road from Amsterdam to the city of Angels. Parra’s pop-up shop is in a secret locale, but if he wants to make any money you can probably find out with an e-mail.
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